What does a real estate marketer do?

What skills are essential for success as a real estate marketer?


Real estate marketing is an essential aspect of the real estate industry. A real estate marketer is responsible for promoting and selling properties, generating leads, and creating marketing strategies to attract potential buyers. In this article, we will discuss in detail what a real estate marketer does.

1. Develops marketing strategies

A real estate marketer develops marketing strategies to promote properties and attract potential buyers. They research the market trends, analyze the competition, and identify the target audience to create effective marketing campaigns. They use various channels such as social media, email marketing, and print media to reach out to potential buyers.

2. Creates promotional materials

A real estate marketer creates promotional materials such as brochures, flyers, and advertisements to showcase the properties. They use their creativity and design skills to make the properties look attractive and appealing to potential buyers. They also write compelling copy that highlights the unique features of the properties.

3. Generates leads

A real estate marketer generates leads by creating effective lead generation campaigns. They use various tactics such as email marketing, social media advertising, and search engine optimization to attract potential buyers. They also work closely with real estate agents to identify potential leads and follow up with them to convert them into buyers.

4. Manages social media accounts

A real estate marketer manages social media accounts to promote properties and engage with potential buyers. They create engaging content, respond to comments and messages, and run social media advertising campaigns to reach a wider audience. They also monitor social media metrics to measure the effectiveness of their campaigns.

5. Conducts market research

A real estate marketer conducts market research to stay up-to-date with the latest trends and developments in the real estate industry. They analyze market data, identify emerging trends, and use this information to create effective marketing strategies. They also keep track of the competition and adjust their strategies accordingly.


What qualifications do you need to become a real estate marketer?

There are no specific qualifications required to become a real estate marketer. However, a degree in marketing, business administration, or a related field can be beneficial. You should also have excellent communication skills, creativity, and knowledge of the real estate industry.

What is the salary of a real estate marketer?

The salary of a real estate marketer can vary depending on factors such as experience, location, and company size. According to Glassdoor, the average salary of a real estate marketer in the United States is around $60,000 per year.


In conclusion, a real estate marketer plays a crucial role in promoting and selling properties. They develop marketing strategies, create promotional materials, generate leads, manage social media accounts, and conduct market research. If you are interested in pursuing a career in real estate marketing, you should have excellent communication skills, creativity, and knowledge of the real estate industry.